It can also show the intensity of the user’s attention and can determine whether a user is searching for specific information. Potentially could provide new and more effective methods of computer-human interaction.Įye Tracking can tell whether users are looking at the screen, reading information or scanning information.Marketing research and E-commerce website development.Maximizing controllers’ efficiency, minimizing dangers in air traffic displays.The technology provides a voice to people that previously had little way to express his or her thoughts. Eye tracking, a fairly new technology, makes use of the iris to give commands to a computer system that in turn speaks for the user. Eye gaze correction for videoconferencing Tobii I-Series Eye Tracking Communication Device Opens World of Communication for Non-Verbal Individuals.Helpful for usability studies to understand users interact with their environments.Can determine where the user’s interest is focused automatically.No training or particular coordination is required of normal users.Eye movement is faster than other current input media.This can help when developing websites or displaying information.Įye tracking is a valuable yet cost-effective addition to any usability testing and compliments task-based observation methods well. The research above will allow users to effectively research on what areas people focus. This type of technology will have a big impact in computing.
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